At Ideal, our philosophy encourages domestic producers to aspire to a global standard and to export goods that are produced with Good Agricultural Practices (GAP), which expands the domestic farming industry. With our wealth of experience in global markets, we give manufacturers insight into market needs and manage the supply process by matching the right products to the right markets.
Thus, the goods of domestic producers who adhere to the "Ideal quality standards" are exported to the rest of the world, which then generates value in our economy as a whole.
Peru's medicinal plant, fresh turmeric—presented for consumer's appreciation by Ideal at CarrefourSA in Turkey—was introduced at the Verita World Peru fruit event.
This event featured speeches by the Peruvian Trade Attaché Fernando Albareda, CarrefourSA Food Category Director Ayşin Işıkgece, Health Nutrition and Diet Specialist Taylan Kümeli, Chef Vedat Başaran, and Ideal’s Chairman of the Board S. Zeki Birincioğlu.
In his speech, Albareda spoke in depth about trade volumes between Peru and Turkey and the agricultural products that are shared between both countries. Expert views were also shared on the benefits of fresh turmeric and its application in different meals, which garnered great interest.
The benefits, quality control, and potential uses for tamarind, fresh turmeric, and fresh coconut imported from Thailand to Turkey were described by Health Nutrition and Diet Specialist Taylan Kümeli, who offered suggestions and recipes.
The Verita World Fruit Thailand event was held at Istinye CarrefourSA with the participation of the Thai Ambassador to Ankara, Suvat Chirapant, and Ideal Chairman S. Zeki Birincioğlu. All participants had the opportunity to taste these products and receive suggestions from Chef Haldun Tüzel.
The world’s largest fruit that grows on a tree, jackfruit; the star fruit, or carambola; the queen of the fruits, mangosteen; and many other Malaysian fruits and flavors were tasted at the Verita World Malaysia event held in CarrefourSA.
Malaysian Ambassador Abd Razak Abdul Wanab, Consulate General of the Department of Agriculture in Dubai, Malaysian Consul Shahid Abu Bakar, Health Nutrition and Diet Specialist Taylan Kümeli, and Ideal’s Chairman of the Board S. Zeki Birincioğlu participated at the event. Chef Ercan Acar’s presentation was greeted with great appreciation.
Ideal's first brand, Verita, set up a powerful production network under the slogan "Fruits of the World", bringing together the world's most beautiful fruits and vegetables from 44 nations across six continents 365 days of the year. Since its inception, Verita has never diminished its value and has succeeded in positioning itself as a high-quality fruit brand from producers to consumers.
Ideal’s other brand, Pepita, brings carefully grown, reasonably priced products to people’s tables without compromising on taste or quality. Factors that affect product costs are kept under control to maintain a price advantage. This is how Pepita is able to offer products to consumers at reasonable prices.
Vegetables and fruits supplied from manufacturers in Turkey are offered in markets within the country under the Ekopita brand. This brand takes into consideration strict taste criteria as well as high quality and standards. Ideal’s mission to contribute to the country’s agriculture was achieved through the Ekopita brand.
Ideal has established constructive, long-lasting, and trust-based relationships with the best domestic and foreign producers for over 20 years. We add producers who manufacture according to the principles of the GLOBAL GAP and Good Agricultural Practices (GAP) to our supplier network.
Ideal, which makes investments in production areas both domestically and abroad, provides agricultural science, technology, and marketing support for its manufacturers. By deeply understanding market demands, Ideal opens the fastest, safest, and most effective route to markets for its manufacturers. Ideal also takes great care to strengthen its relationships with manufacturers every day.
Contact us today to join Ideal’s Manufacturer Family.