Ideal From Past to Today
1997
Turkey was able to enjoy kiwi for the first time with the establishment of Turkey's first kiwi brand, Verita.
1998
At the Bayrampaşa Wholesale Market, a new sales point was added with the opening of Verita’s office #208.
Ankara became the first Verita sales point outside of Istanbul.
2001
Pepita brand was born, establishing a foundation for branding in different segments.
Kitle Tarım Ürünleri AŞ was established.
2002
İdeal Tarım Ürünleri Ticareti AŞ was established.
2003
The first kiwi sorting machine was introduced to Turkish manufacturers and kiwi standardization studies began.
2004
Product shipment transit to points of purchase was conducted for the first time in Turkey.
2005
Fresh Ginger joined the Verita product family, giving Turkey the opportunity to enjoy fresh ginger for the first time.
İzmir branch opened and began operating.
2007
Verita Holland BV was established.
Production in Denizli started.
2009
Pomelo joined the Verita product family, Turkey met with Pomelo for the first time.
Verita expanded to offer a new service: Verita fruit salads became available for consumers.
2011
The Verita Organic category was created.
Verita Tropical Costa Rica SA was established.
Gold kiwi R&D studies began.
2012
Mert Tarim Ürünleri Sanayi ve Ticaret AŞ Genel Merkezi moved to Antalya.
Tamarind joined the Verita product family, Turkey met with Pomelo for the first time.
2013
Ekopita, Gurme Kivi, and Dr. Blue brands were officially registered.
A forest fruit category was created for the first time in Turkey.
2014
The first of Ideal’s Operator Points started conducting business at the Etiler CarrefourSA Gurme store.
Verita’s “Source of Vitamin” idea was realized and offered through sales points.
"Ready to Eat" concept was created for the first time in Turkey. Ready-to-eat, matured, gourmet Verita avocado, mango, and papaya became available for consumers.
With the advertising of Verita’s fresh turmeric, turmeric was able to reach a wide audience.
2015
The first issue of "Meyveli Rehber”—a first in its sector with the aim of strengthening the emotional bond with the consumer—was published within the scope of Verita’s periodical publication project.
2016
Sponsorship activities including fairs, festivals, TV programs, market events, workshops, social responsibility projects, and sports and art activities were strongly promoted.
2017
Within the scope of the “Fruits of the World” project, product launches and press conferences were held alongside trade offices within participating countries.
2018
Verita Raw Juice which does not contain any additives or preservatives, is cold pressed, fresh and natural was presented in market shelves.
