Branding Success
With Fresh Fruits and Vegetables

"Fruits of the World"Verita

Founded 25 years ago as the first brand of Ideal Tarım, Verita prides itself on living by its “Fruits of the World" motto, bringing the highest quality and most delicious fruits from 49 countries to its consumers.

Manufactured, shipped, and supplied in accordance with global quality standards, Verita branded products are available for sale every day of the year in national chain markets, local markets, greengrocers, and fruit and vegetable wholesale market halls. The Verita Product Catalogue is as follows.

Verita Product Catalogue

Healthy SnacksFruit Salads

Verita fruit salads maintain their freshness in sealed boxes, while the fork inside the lid allows for instant consumption. This is one of the innovations—the first packaged fruit salad in Turkey—Verita has brought to the sector as a healthy snack.

 

 

Antioxidant StorageDrBlue

As forest fruits, currants, raspberries, blueberries, and blackberries are available for sale in special packages. Fresh blueberries, which have been foregrounded through different marketing campaigns as Dr. Blue, are available for consumers throughout all seasons. Blueberries offer a great taste and superior health benefits.

Fully Ripe "Ready To Eat" Flavors

Ideal’s gourmet avocado, mango, and papayas are harvested for maximum flavor when they have reached peak maturity for eating.

 

Cold-Pressed FruitsVerita Raw Juice

Another of the innovations Ideal has brought to the sector consists of fresh fruit and vegetable juices, which are prepared by cold squeezing while preserving freshness and flavor. Verita Raw Juice, which became widespread as a result of adding new points of sale, was launched for the first time in CarrefourSA Hiper Fulya.

Verita Organic

The Verita Organic category consists of certified products that are controlled at every stage from production to consumption based on soil fertility and food safety, without the use of artificial or external inputs such as chemical fertilizers and pesticides. Verita Organic products are grown based on sustainable productivity, without harming the environment or human health.

Verita Fruity Guide

One of the first innovations introduced to the sector with the Verita brand is the Verita Fruity Guide. The periodical publication project aims to strengthen the emotional bond between the brand and its consumers. The Fruity Guide, which features a diverse range of flavors and health information, aims to inform and entertain its readers. It can be reached at various points of sale and on the website.